Delphix · Pillar 02 · Creative

Five years that changed the face of Delphix.

The rebrand was the starting line. What followed was five years of creative that rebuilt every surface a buyer touches, sharpened the story, and put the company on stage in front of its own market. The numbers moved with it: from $55M to over $100M in ARR.

$55M → $100M+

Annual recurring revenue, in five years

9 → 3

Months of sales cycle, cut by two thirds

25%

Attrition, against a ~50% industry norm

Delphix keynote on stage at DevOps and Data Impact, the X mark lit on the big screen

We finally showed the world who we really are.

DevOps + Data Impact keynote

The premise

A brand only matters once the market feels it.

The new identity was worth nothing on a style guide. It had to show up in every page, pitch, campaign, and room where deals actually move. That was the work: take the story to market, at volume, without it ever drifting.

The story we told

We changed what we sold without changing the story.

Delphix was moving off DevOps test data management and onto three solutions: Discovery, Masking, and Provisioning. A clean break in the narrative would have cost us every buyer who already knew us. So we kept the story we had earned and let it widen into the full application lifecycle. Same arc, bigger promise, no reset. That shift lived in three decks, each one carrying it to a different room.

Beat 01

The trend they live in

Releases went from monthly to millions of CI/CD runs. Start where the buyer already is.

Beat 02

The cost of ignoring it

77M records exposed, a $350M settlement. Test data is the unguarded door.

Beat 03

Why point tools fail

Every cloud ships its own masking and catalog. No consistent control anywhere.

Beat 04

The wider promise

One data operating model across the application lifecycle, not one more tool.

Beat 05

Proof in their language

Unisys, JPMorgan Chase, 560% five-year ROI. The claim, closed out by a customer.

Corporate story slide: Automate End to End Data Compliance

01 · CEO keynote

The corporate story

Told by the CEO to the market. Three industry trends, then the turn: Delphix as a multicloud data operating model for the whole application lifecycle.What makes it differentAlmost no product in it. The deck earns the right to the pitch by making the problem undeniable first.

Follow the arc →

Sales pitch slide: the three product pillars

02 · Field pitch

The sales pitch

The same five beats, then it keeps going. Product pillars, how it works, referential integrity, ROI, and the logos that already bet on us.What makes it differentBuilt to be interrupted. Buyer personas, entry points, and validation slides let a rep jump to whatever the room actually asked about.

See how reps carried it →

Customer framework page: account priorities beside how Delphix can support them

03 · ABM reference

The customer framework

Built for the ABM launch off deep account, persona, and buyer-journey research. ERGO, Investec, Barclays: each account's own values, priorities, and goals, with our answer beside them.What makes it differentIt is not our story at all. It reads in the customer's words first, which is what finally aligned the org on one view of the buyer.

Read it from the customers →

The website

A new digital front door.

The first real test of the brand: explain a complex product in seconds and look confident doing it. I led the redesign end to end, then built it out to a full solution system that all held one voice.

delphix.com

Deliver data for cloud dev and test diagram with ephemeral, virtual and secure test data

UKG customer story: fast, high quality releases with the DevOps Data Platform

Source, protect, control and integrate data platform diagram

A platform designed for DevOps TDM: fast, light, safe

Delphix for Agile, DevOps, and CI/CD hero

DevOps Data Platform overview: multicloud automation, compliance and governance

‹

›

delphix.com · Homepage, product pages & platform explainer — scroll to browse

Color system

void

deep

ivory

body

muted

vio

vio-2

acc

acc2

ember

Type scale

AaDisplay

AaH1

AaH2

AaBody

Components

Let's talk Tag Input field

Tokenization

space-28px

space-416px

space-624px

space-832px

radius4px

Copy blocks

The website

A new digital front door.

Explain a complex product in seconds, and look confident doing it.

The system underneath · Color, type, components, tokens, and copy, one language across every page

Campaigns

One message, every channel.

A modular system for demand-gen, ABM, nurture, and social, all sharing one look so the team could launch fast and never drift off brand. More than 400 pieces of collateral ran through it.

400+

Pieces of collateral

Motions: demand-gen, ABM, nurture, social

Modular system behind all of it

04 · Case Study of the Year

Proof, told like a story.

We produced 20 custom customer case studies. One, SelectHealth, won Case Study of the Year at the 2019 BIG Awards for Business, a data-for-DevOps story framed around something human: helping people live longer, healthier lives.

The marquee events

We put the company on its own stage.

The Data Company Summit, Data Impact, and the Delphix Data Conference gave the story a room of its own. Across more than 150 events, the brand stopped explaining itself and started being felt.

Delphix CEO presenting the Data is the Oxygen of Digital Transformation keynote

The keynote · Our CEO opening the Summit with the new positioning and narrative

Data Megatrends panel on stage with four speakers

Data Privacy and Protection panel on stage

Data Company Summit · Data Impact · Delphix Data Conference · One brand system across stage, screen, and room

35%

Expansion conversion

10%

New-logo conversion

150+

Events brought to market

Outcome

$55M became $100M+.

Five years of creative, one system, one story. The sales cycle fell from nine months to three, attrition ran at half the industry norm, and the brand became something the market could feel rather than read.

Explore the pillars

Brand→ Creative→ Operations→